The digital environment is currently an extremely important component in how Americans discover local events and issues in the news. Today, as many U.S. adults say they prefer to have their local news on the internet as prefer to do so through the tv set.

Chart showing make fish an overwhelming most Americans reach least some local news online.

Specifically, when asked which pathways they prefer to use for local news – the television set, the internet (through either social websites or websites/apps), print or radio – nearly exactly the same portion of U.S. adults say they like an online method (37% total, including 23% who favor news websites or apps and 15% who name social websites) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV and online pathways tracks closely with how Americans access news more generally.

Beyond digital to be the preferred pathway, 89% of american citizens reach least some local news digitally leading to four-in-ten (41%) accomplish that often. This stops working about equal shares who are often local news specifically from social media (25%) an internet-based news websites or mobile phone applications (26%).

Even while Tv producers are a powerhouse source for local news, they may be still accessed primarily with the analog format of tv sets; this runs specifically true of radio news stations. Fully 76% of those that get news from local TV stations and 81% of those who get news from stereo primarily visit these providers over the traditional pathway.

But other news providers have a very substantial area of their audience who access them online. Some of those who get local news from daily newspapers, as an example, 43% primarily access them online while 54% make them mainly in the print format. And nearly half of those who get local news from newsletters or listservs (49%) do this primarily online.

Chart showing that few Americans are digital-only or analog-only in terms of local news.

Concurrently, few Americans are fully analog or fully digital in the manner they get local news. Instead, most (68%) mix online and offline pathways, by way of example, flipping on the TV set to observe their local news station but going online to see the daily newspaper and neighborhood listserv.

Just 7% of usa citizens indicate that they can only use digital pathways as his or her primary access points. Three times as many U.S. adults (21%) mainly access all providers they get news from via an analog pathway – though this really is still another clear minority.

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